Whether our clients are marketing to women, mature adults, youth or multicultural consumers, we help them effectively reach these powerful buyers. We give products and brands the "in-the-know" attention clients want, and the targeted media coverage they need.
Crisis & Issues Management
When a company's reputation is on the line, it deserves seasoned counsel. Our experience in corporate and investor relations, legal, government and media relations can help a company maintain its cruising altitude, however turbulent the atmosphere.
When it’s time to be in the media spotlight, we help our clients shine. Our on-staff media relations coaching experts are experienced former print and broadcast journalists who prepare clients for interviews, whether it’s with the New York Times, the “Today Show,” “20/20,” CNN, leading trade media or their local newspaper.
Digital & Social Media
We bring brands to life online through interactive services including websites, online advertising, direct response print/TV, email and viral marketing services and set up successful SEO and SEM strategies for you.
Our social engagement communications programs help clients navigate social networks, online forums and social media optimization to drive and maintain positive word-of-mouth and brand awareness as well as drive trial and sales. We also offer a proprietary social listening-and-sentiment-tracking tool to identify influencers and ensure clients know where their brand stands with the social sphere.
Environmental & Sustainability
Consumers expect companies to go beyond what’s “green” to what’s ethical. Leveraging our expertise in strategy development, media relations, public-private partnerships and corporate responsibility, we help clients showcase their environmental efforts and programs.
Marketing to Women
We dig deeper to share relevant insights about women — the 51 percent of the world that controls more than 80 percent of household spending. We stay on top of female purchasing power and loyalty trends, delve into attitudes about products and companies through research partnerships, and speak to industry thoughts leaders when they drop in as guests on our weekly live radio show, "PurseStrings.”
As one of the most respected media relations departments in the country, our experienced staff in New York and Minneapolis includes former reporters and editors from some of best daily and weekly newspapers, long-lead consumer and trade magazines, and local and national television. We know media and they know us.
Internal audiences — employees, dealers, partners and suppliers — can be a company's best ambassadors or its worst enemies. We can take a "temperature check" of a client’s organization, identify underlying issues and prescribe the right communications remedy for their internal audiences. Then we bring it to the workplace in creative ways that make their employees and stakeholders their biggest brand ambassadors.
Whether at the Capitol or in constituents’ homes, our public affairs practice helps clients get their messages heard. From legislative lobbying and community outreach to coalition building and grassroots organizing, we translate complicated issues into clear language and smart, appropriate, compelling messages that mobilize people and get results.
Our corporate social responsibility initiatives help clients communicate their organizations’ values and build good will in meaningful ways, from cause-related marketing programs and charitable partnerships to community relations programs and foundation communications.
We use experiential marketing to engage consumers in relevant and emotional brand experiences where they can touch, feel, taste and smell our clients’ brands. Using special events, event marketing, mobile marketing, word-of-mouth marketing and other touch points, we help clients reach consumers in unforgettable ways that ultimately spread a brand's influence and increase sales.See Related Case Studies