Carmichael Lynch Spong Celebrates Top Honors at National SABRE Awards

MINNEAPOLIS (MAY 8, 2013) — Carmichael Lynch Spong celebrated a banner year at the SABRE Awards, earning the 2013 Creative Agency of the Year Award, plus a Gold SABRE, three Silver SABRES and 10 Certificates of Excellence at the awards banquet held May 7 at Cipriani in New York City. In total, Carmichael Lynch Spong was honored with 17 finalists at the ceremony. The SABRE awards, created by public relations trade journal The Holmes Report, stand for superior achievement in branding and reputation.

The firm’s top honor, the Creative Agency of the Year Award, marks the fifth time in eight years that the firm has been singled out for national Agency of the Year honors; the firm is a previous four-time recipient of the PR Agency of the Year Award from The Holmes Report, PRWeek and PR News. In addition to the 2013 Creative Agency of the Year Award, Carmichael Lynch Spong won awards in the following categories:

Gold SABRE AWARDS

Healthcare – Animals
“Merrick Throws Dogs More Than a Bone With Real Food Revolution”
Merrick Pet Care with Carmichael Lynch Spong

Carmichael Lynch Spong Named 2013 Creative Agency of the Year

MINNEAPOLIS (April 29, 2013) — Carmichael Lynch Spong today was named “2013 Creative Agency of the Year in North America” by national public relations trade journal The Holmes Report. This marks the fifth time in eight years that Carmichael Lynch Spong has been singled out for national agency of the year honors; the firm is also a four-time winner of the “PR Agency of the Year” award from national trade journals PRWeek, PR News and The Holmes Report.

According to the announcement in this morning’s edition of The Holmes Report: “With 57 Silver Anvils and 21 SABREs to its name, no midsize public relations agency has won more major awards over the years than Carmichael Lynch Spong—which makes it a little strange that the firm had never won our Creative Agency of the Year award until now. But its three Silver SABREs (a guerrilla marketing effort for Save-A-Lot, a Twinkie-themed publicity stunt for SUPERVALU and Jewel-Osco, and photographic work for Merrick Pet Care) signaled an especially good year for the firm, as did four Gold SABRE nominations. That kind of work has helped CLS retain its large, seven-figure clients over a long period of time: Sherwin-Williams, SUPERVALU, DSM, Jack Link’s, Trane, American Standard and Rapala have all called CLS agency of record from eight to 21 years. And new business in 2012 came from Tempur-Pedic, Merrick and First Bankcard.”

“What a proud day for Carmichael Lynch Spong. I am both humbled and thrilled to celebrate this news with our clients and staff,” said Doug Spong, president, Carmichael Lynch Spong. “Nothing resonates with clients deeper than creativity that ignites momentum. We’ll take a moment from our busy schedules to celebrate this news. Then it’s back to setting the high-water mark for work and defying gravity in generating business results for our clients.”

Global Brand Thermos® Selects Carmichael Lynch Spong as Agency of Record

MINNEAPOLIS (April 15, 2013) — Thermos L.L.C., the leading manufacturer worldwide of insulated food and beverage containers and children’s soft lunch kits, has selected Carmichael Lynch Spong as agency of record. Thermos joins the firm’s largest industry group, which works with food and beverage leaders, retailers, social influencers and prominent branded consumer products on a regular basis.

Since 1904, Thermos has provided unique solutions for keeping food and beverages hot, cold and fresh. Today, the Schaumburg, Ill.-based company manufactures an expanding range of innovative portable food and beverage containers that provide a more comfortable, enjoyable eating and drinking experience for people on the go. The global company sells products in more than 70 countries.

“Carmichael Lynch Spong is the best public relations partner for Thermos on many levels. The firm not only offers the creativity and industry knowledge to take our brand to new heights, but the staff is also a perfect fit for our values and culture,” said Rick Dias, president, chief operating officer, Thermos L.L.C.

Worldwide Leader Morinda Names Carmichael Lynch Spong Agency Of Record

MINNEAPOLIS (April 9, 2013) — Morinda, the worldwide leader in bioactive supplements, has selected Carmichael Lynch Spong as agency of record. The company will be served by Carmichael Lynch Spong’s food and beverage industry group, its largest, which works with industry leaders, retailers, consumer groups, social influencers and leading branded consumer products on regular basis.

A research-driven bioactive products company, Morinda was the first to introduce the health benefits of the noni plant to the world outside of Tahiti. The company is headquartered in Provo, Utah, and is a leader in the discovery, development, manufacturing and marketing of noni-based bioactive products, including nutritional supplements.

“We’ve been impressed with Carmichael Lynch Spong’s deep knowledge of the food and beverage industry, particularly as it relates to the nutritional supplements arena. We know they are going to be a great partner for us,” said Shon Whitney, vice president of global sales, Morinda.