Purse Strings: Reaching Hispanic Consumers

Maria Reitan
Senior Principal, Carmichael Lynch Spong
2/14/2013
 

BabyCenter is the final word on all things "mom," and it's a research power house. Learn what BabyCenter Editorial Director Isidra Mencos had to say about one of the fastest growing populations in the country: Hispanics. Specifically, Hispanic moms.

Purse Strings: Reaching Hispanic Consumers Guest: Isidra Mencos  Editorial Director Americas and Spain, BabyCenter

While all moms are unique, there are some consistent insights that cut across pretty much all Hispanic women, according to BabyCenter's research. These include being very family oriented. Hispanic are more likely to stay home when their children are young. They are 68% more likely to eat a meal with extended family. And three out of four of them use social media.

Purse Strings: Super Bowl Ads – A Touchdown with Women?

Maria Reitan
Senior Principal, Carmichael Lynch Spong
2/5/2013
 

At nearly $4 million dollars per :30 ad, are brands getting what they want out of their spend, especially when it comes to female consumers, who make more than 85% of all the purchases in the home?

Purse Strings: Super Bowl Ads – A Touchdown with Women? Guest: Dr. Andrew Rohm, Ph.D., Associate Professor of Marketing at Loyola Marymount University

Some people watch the Super Bowl for the game. Some watch for the ads. Dr. Andrew Rohm says that he cannot recall any other programming today where people watch for the advertisements. And I would have to agree. But to what end? Does it matter if the ads resonate with women or just plain tick them off?

Women – On Top of the World?

Maria Reitan
Senior Principal
5/22/2012
 

Sitting in the audience at the eighth annual marketing to women conference (M2W), I couldn’t help but notice the diverse faces onstage and in seats around me.

Ireland. Denmark. Sweden. New Zealand. Chile. Brazil. 

Nearly every continent was represented. Various native languages exchanged information across breakout tables, over lunch and in networking events.